Recycle Everywhere is not without its own pandemic struggles. Street teams, who attend upwards of 300 events a year, school education programs, and business waste audits - all in the service of beverage recycling promotion and education - have been grounded. But that hasn’t stopped the team from serving their community.
The Canadian Beverage Container Recycling Association (CBCRA) is a not-for-profit, industry-funded organization whose membership includes beverage brand owners and distributors. Under the program name "Recycle Everywhere," CBCRA strives to educate Manitobans on beverage container recycling and to ensure convenience when recycling empty beverage containers regardless of where citizens live, work or play.
With much of their own programming temporarily on hold, Executive Director Ken Friesen made a corporate decision to provide one day a week for each staff member to participate in a charitable cause. What started as a way to keep employees busy and engaged coalesced organically into an organization-wide food drive on behalf of Winnipeg Harvest food bank.
The Recycle Everywhere Food Drive launched on (Giving) Tuesday, May 5, 2020, and is scheduled to run for at least 4 weeks.
“Winnipeg Harvest has been challenged to keep up with record-high demand through this pandemic, and currently Recycle Everywhere and CBCRA have extra people power,” says Ken Friesen, CBCRA Executive Director. “Community engagement and support are CBCRA core values, so we are thrilled to support Winnipeg Harvest in its urgent quest to help the many families and individuals who need emergency food support right now.”
Households and businesses who can make food donations can easily register for contactless doorstep pick up at recycleeverywhere.ca. Recycle Everywhere volunteers will pick up donations and deliver them directly to Winnipeg Harvest. Donating staff time to the food drive ensures that the CBCRA will not have to reduce its workforce.